DREAM. IMMERSE.PLAY (DIP)
Tira Beauty
Dream. Immerse. Play (D.I.P) is a bath and body brand by Reliance, India. We wanted to create a brand that goes beyond functional benefits and focuses instead on self-care as a catalyst for creativity and inspiration.
From brand naming to packaging, we crafted a brand that would embody imagination, abundance, and playfulness. Our goal was to ensure that the brand remained flexible and adaptable, allowing for the introduction of new ranges while also maintaining its core essence of creativity and joy.
BRANDING | PACKAGING
Graden Stroll Range
Logo
Stamp
The logo captures the essence of our brand's imagination and self-expression. Central to the design is a playful ribbon that weaves through the space, symbolising creativity and a continuous flow of original ideas. The Dream. Immerse. Play logo is designed such that it can be used as a complete unit or only with the D.I.P unit.
Shower gels
Labels
The ribbon was designed and positioned to complement the product's structure and label layout. This specific example showcases the ribbon on a shower gel bottle
Gift sleeves
Since gifting plays a pivotal role in the bath and body category - a significant aspect of our project was to create a brand that could excel in giftability, by offering an experience that mirrored the vibrant and playful essence of our brand. To achieve this, we developed a series of gift box sleeves, each tailored to one of six unique themes.
Brand Communication
Brand Guidelines
The process