Mithrasa
Mithrasa is a multidisciplinary brand founded by an author & artist, focused on storytelling and immersive experiences. The brand seeks to engage its audience through rich narratives that unfold across multiple mediums—books, visual art, and consumer products.
For this project, we developed a cohesive visual identity for including logo identity, brand language, packaging systems, and a suite of custom illustrations. Each element was thoughtfully created to reflect the brand’s narrative depth and artistic vision.
BRANDING | PACKAGING | ILLUSTRATION
Logo
LOGO
ICON
WORDMARK
Mithrasa's logo is inspired from the enchanted door that represents an invitation to step into the World of Mithrasa. The door capture's the brand's essence to transport you into a world filled with fantasy. The shape and characteristics of the door are taken from the actual door present at the founder's at gallery in Lucknow, India.
Collaterals
Brand Guidelines
The process
